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the ever Changing Landscape of Marketing in the Digital Age
This content is intended to keep you up to date on trends, both inspirational or that keep you up at night.
Your page conversion rate is the percentage of visitors to a sales page that opt-in. This usually means providing their contact information or booking an appointment.
B2B Sales & Marketing has shifted to educate, not sell, building trust through social media, co-authored white papers, and avoiding cold outreach.