Are you looking for a better way to plan your 2024 Content Marketing strategy?

Steal Our Content Marketing Playbook

Easier, higher quality, greater frequency, and improved ROI for your content marketing plan

Why Content marketing is so important

The internet completely disrupted the way customers research products and make purchasing decisions. Content is the #1 way to attract, engage, and educate prospects so they can make informed buying decisions.

91% of companies

Use content marketing according to Forbes

55% of marketers

Say creating more content and posting more often boosts ranking

Over 53%

of marketing teams are focused on improving the quality of their content

69% will increase

their spend on content marketing, only 3% said they would decrease it, according to SEMrush

CONTENT MARKETING DOESN'T HAVE TO BE HARD

Sophisticated organizations create a content strategy that supports the overall marketing strategy, but for some teams the thought of keeping up with a consistent output of content can be overwhelming or just too expensive.

This Playbook will give you the tools and strategy to overcome these challenges.

Are you having difficulty producing content that resonates with your buyer?
By starting with the proper research, your content strategy can map to the complete set of pain points, or buyer's journey, and attract the attention of your target audience.
Are you constantly scrambling to keep up with the frequency needed to stay in front of your buyer?
By designing your content table of contents in advance and properly resourcing production, you can stay ahead of schedule.
Do you lack the resources, either head count or budget, to produce enough content?
There are tips and tricks to streamline content production and improve your teams' output.
Do you have all the expertise on your team needed to produce all of the content types such as video, podcasts, blogs and social posts?
Freelance resources can be a good way to bring needed expertise into your team economically.
Are you struggling to justify increasing the content marketing budget?
By properly tracking metrics and calculating ROI for your content marketing spend, you will be able to justify budget increases for campaigns that perform.

The StageX Content Marketing Playbook

The Content marketing Playbook is a step-by-step guide on how to build an effective content marketing program. It is written to help small business as well as larger enterprise teams design and execute a profitable content strategy

Strategy

This will set the tone for your planning by defining what a content strategy is and the steps that are needed to do it properly.

KNOWLEDGE & RESEARCH

Easily the most important aspect of any content marketing strategy is research. This is the first major team activity and will set the stage for a successful Playbook.